In
pursuance of promoting
grassroots innovations in
the state of Andhra Pradesh,
Honeybee AP – a virtual and
voluntary organization
conceived “Creative Minds”.
The objective was to provide
entrepreneurial support to
the grassroots innovations
which were not appealing to
the business entrepreneurs.
Lot of effort had gone to
find entrepreneurs for many
innovations which are needed
by the society but due to
low margins none of the
business entrepreneurs came
forward to commercialize
them. With the aim of
marketing those innovations
which are otherwise not
acceptable to the business
entrepreneurs, Creative
Minds was formed. Its role
implies refining the product
for market acceptance,
carryout engineering, and
Provide marketing
opportunity and ensures
sufficient financial support
exists throughout the
process of
commercialization.
Creative Minds is a
Partnership firm registered
under the Company’s Act. It
has two Mentors namely, Brig
(Retd) P Ganesham, VSM and
Sh J Durga Prasad. Both have
adequate experience in the
Industry. Other team is
hired based on the need.
Volunteers from various
walks of life contribute to
its functioning. To start
with, Honeybee AP
coordinators have
contributed an amount of Rs
two lakhs as corpus which is
being used a working capital
for the various activities
undertaken by the company.
Innovator gets 50 % of the
profits and no salaries are
drawn by the Mentors. The
company is run frugally with
minimum expenses leveraging
the volunteers’ efforts and
products are marketed. Since
its inception in 2010,
Creative Minds has marketed
four products and more are
in pipeline. Sri Tailam,
Remote switching of fans and lights, Gas
operated iron, Hyacinth
cutting machine, Motor
operated Cycle, Solar
lights, Miniature Models are
the products Creative Minds
ventured to commercialize in
the past 18 Months with
mixed success.
Creative Minds in
Mentor Role
· Provide
professional views on
production, marketing,
pricing, product
improvement, regeneration of
plants, community benefits.
· Monitor the production and
marketing activity.
· Involve in capital
expenditure.
· Monitor sales and revenues.
·
Link with scientists for
validations.
· Advise on healthy financial
habits and practices.
·
Familiarize them with legal
aspects of entrepreneurship.
Creative Minds in
Marketing Role
· Enable transfer of
technology on mutually
agreed terms
· Involve
the Innovator in quality
production of the product,
if he so
desires.
· Refine, reengineer the
product for marketability.
·
Market the product
professionally.
· Set up good production
facility.
· Involve as many innovators
as possible in production,
marketing and
distribution.
· Pay royalty to Innovator as
agreed upon.
· Profits to be shared with
all innovators who are part
of the Creative
Minds.
· Plough back reserves into
working capital for scaling
up the production or
expanding the product
variety.
· Build a sustainable and
social organization which
could be a Role model to
the
entrepreneur sector.
Creative Minds has a
dream. They intend to set up a
place near Hyderabad, where
any grassroots innovator can
walk in and having discussed
his ideas, undertake the
prototype and validate his
concept. Logistic support to
such innovators and
providing technical,
financial and advisory
facilities will be that of
Creative Minds. We want
grassroots innovators to
nurture their creativity
with less pain and
hardship. We want
facilitate realization of
their concepts and support
their desire to serve the
society. Resultant benefit
would be an innovative
society with an urge in the
people to innovate more and
more for the benefit of
society.
We are sure of realizing our
dream sooner than later…….
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